Social Prescribing Promotional Campaign
“How exciting – can’t wait to see what you do!”, Debbie Nolan, Citizens Advice Liverpool16 Feb 2021 9:00am -
30 Dec 2021 9:00am
We are working with the Wellbeing Liverpool partnership, consisting of the Liverpool Clinical Commissioning Group, Healthwatch, Citizens Advice Liverpool and the Primary Care Networks, on the promotion of Social Prescribing: a 360 degree vision of patients’ physical and mental wellbeing.
The promotional campaign aims to raise awareness of the range of support, available under the name Social Prescribing, which is in addition to clinical interventions and medication. Increasingly, GPs will refer patients to a social prescriber or link worker, who, in conversation with the patient, will get to the root cause of their illness. The patient will be able to access free complementary or alternative treatment such as help with housing and benefits, but also creative writing classes and dog-walking groups.
The promotional campaign pilots a combination of e-newsletter for health staff and a short video for the wider demographic of people potentially interested and in need of social prescribing of us to raise awareness of the service. In total, we’re going to make 6 videos, you can watch them all here.
We were brought on board to create the campaign, to plan and creatively produce the content, manage the contractors and the production and assist with the distribution. It’s great to use our transferable skills and we’re loving the fact that we’re contributing to the promotion of a fantastic service!