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Promotional Campaign at Africa Oyé

Promotional Campaign at Africa Oyé

Earlier in 2016, we brought about a partnership between Liverpool Mental Health Consortium and Africa Oyé, the UK’s largest free celebration of African music and culture. The partnership is mutually beneficial, promoting mental health & wellbeing among Liverpool’s Black, Asian, Minority Ethnic and Refugee (BAMER in short) communities.

Africa Oyé provided a fantastic platform for a promotional campaign: with a marquee as their base, the network of BAMER support groups had the opportunity to talk to the diverse festival audience about their services. To attract interest, we ran a range of promotional activities such as  a choir performance and story-telling.


It was our job to plan and coordinate the activities and manage the production of merchandise and hire of infrastructure. We liaised with the Africa Oyé festival team, engaged the Mutual Aid for Migrant Artists choir and Mara, the wonderful storyteller from Afrika Presents. During the festival, we supervised the shifts and managed the activities to make sure they ran smoothly and the campaign  was a success.

Join us at the Liverpool Mental Health Festival 2016 (1st – 14th October) for the next exciting chapter in the partnership between Liverpool Mental Health Consortium and Africa Oyé.